How Julian Parra racked up over 80,000 followers on TikTok giving career advice.
My friend Julian Parra has always been one of my go-to people in terms of who I get career advice from. Having worked in the Center for Career Development at our college and having navigated the job circuit to land a position at IBM, Julian has both incredible professional and life experience to draw from. Recently, he created a TikTok channel to share some of his advice, which has accumulated over 80,000 followers. I sat down with Julian to understand a little bit more about how he built a social media empire around his passion for helping others professionally.
So Julian, tell us a little bit about yourself!
Sure thing Ursula! So I was born and raised in Hawthorne, NJ, I’m a recent graduate from Babson College, and I’m currently an Offering Manager at IBM.
How did you first come up with the idea to start a TikTok channel giving professional and personal development advice?
I first found out about TikTok in December 2019, and immediately, I was super interested in how the TikTok algorithm worked. The app is engineered for virality and users who may not have many followers can have videos blow up on the app. At Babson, I was a Peer Career Ambassador at Babson’s Center for Career Development for three years, and in my role, I met with many students a semester to help with resumes, LinkedIn profiles, cover letters, and all things career development. This experience solidified my passion for personal and career development and mentorship, so while I was in quarantine, I decided to combine my two interests in social media content creation and career development and starting posting on TikTok!
How have you worked on growing your following?
I first focused on the career-development niche and consistently posted at least one TikTok a day related to that. I also studied the way the TikTok algorithm works, why it pushes certain content over others, and optimized my future content accordingly.
How do you keep your TikTok followers engaged?
I try to respond to as many comments as I can on my videos and am always open to suggestions as to the content they want to see. It’s been great reading comments and direct messages from people saying that my content has helped them level up in their career development journeys. I hope to go on TikTok Live more consistently and encourage my followers to follow me on my other platforms like Instagram or LinkedIn.
You currently have over 8ok followers on TikTok, was there ever a major turning point for you and your channel?
I had been posting 2 TikToks a day for a month and hadn’t seen much traction. However, in mid-July, I started an “Interviewer-Interviewee” series, in which I gave concrete examples of how I think people should respond to certain questions in interviews to ensure a successful outcome. I received a lot of engagement from those videos and continued to post that type of content. I also uploaded a “How to send work emails like a boss” TikTok that currently has over 1.5m views that helped jumpstart my growth on the platform. Finally, I was incredibly grateful and humbled to have been featured on Buzzfeed’s Facebook and Instagram platforms, which has motivated me to keep providing the best content I can!
What are three pieces of advice that you would give to anyone currently unemployed?
First, I encourage you to do your research on what companies you’re interested in working for and get clear on what exactly you want. Think about your own strengths and align that with your interests. Knowing what kind of job you see yourself working in will allow you to have a more focused path to getting to your end goal. Second, I encourage you to focus on building out your network. Although slightly cliche, LinkedIn can be a powerful tool if used efficiently. Reach out to someone whose career you would like to emulate, and ask them to hop on a 10-minute call. You never know what can happen. Third, don’t get discouraged. Although easier said than done, be sure to set time aside every day towards your goal of getting a job. This can be applying to this amount of roles, or reaching out to this amount of people. It’s always okay to take a step back, reflect, take a break, and go back to the job search when you’re ready. Celebrate the little successes and reflect on how far you’ve come. This should get you motivated to continue seeking your dream job.
What is the most valuable piece of advice someone has given to you?
One valuable piece of advice that comes to mind is that “whatever the mind of man can conceive and believe, it can achieve.” As soon as we understand the true power our minds have, we can achieve literally anything. Moreover, I am incredibly appreciative of being surrounded by friends who support my journey and endeavors and push me to continue to reach new heights. You are the average of the five people you spend the most time with, so it’s important for everyone to choose wisely!
Lastly, what about the future excites you?
I am incredibly grateful for my role at IBM, as it’s allowing me to grow professionally and personally, it challenges me intellectually, and my team is very supportive. I’m also super grateful for the platform I’ve developed on social media. I aim to stay consistent and post as much content as I can on TikTok and Instagram, and hope to motivate, inspire, and educate more and more people around the world!
How to find Julian
LinkedIn: https://linkedin.com/in/julparra
Business Instagram: https://instagram.com/youknowitjulian
Personal Instagram: https://instagram.com/julparra
Ursula D. 
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