CEO Sit Down: Jack Flynn on Pure World

Pure World: Promoting adventure through sustainably sourced products.

Jack Flynn is someone who sees opportunity in everything. That’s why when Jack saw a hemp backpack for the first time, he knew that he had to share them with the world- through Pure World. Pure World is a company that sells sustainable backpacks that embody adventure, eco-friendliness, and social responsibility. A start-up founded in college, Pure World is now a fully operating company, sending backpacks to adventurers around the globe. Read all about Jack and his Pure World adventure below!


Jack! Tell us about you!

Hi Ursula, thanks for having me! So I grew up in Attleboro, Massachusetts and went to public school there my entire life. I played lots of sports, took music lessons and studied hard enough to be accepted into Babson College – a school ranked #1 in the nation for entrepreneurship. I chose business school because I believe that it’s the quickest and easiest way to make a meaningful impact on the world.

What was the inspiration behind starting your company Pure World?

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I always knew that I wanted to start a company with the minimum requirement that it’d be inherently sustainable. During your freshman year at Babson College, every student is required to start a business. My 14 person team had students from ALL over the world and one of our teammates was from Nepal. She had brought a hemp backpack to school that she had purchased from a street vendor in Kathmandu and our team absolutely fell in love with it. She asked her father to meet with the backpack vendor and to organize a bulk order and the rest is history!

Well that’s at least the story about how we were introduced to our backpacks… but my mantra for Pure World is that it is more than just a backpack company. I had the opportunity to travel and explore the outdoors a lot as a kid and that part of me really came to life when I saw that first Himalayan hemp backpack. Those backpacks belong in the great outdoors. I imagined all of the incredible adventures that our customers would take them on. In my opinion, sustainability is ingrained in our DNA, whereas adventure and free-spiritedness is our true personality.

What makes Pure World products unique and different from other products on the market?

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Pure World Backpacks embody sustainable fashion! The organic hemp that we use is local and abundant in Nepal. It requires a fraction of the amount of water that cotton requires and none of the pesticides. Not to mention hemp fibers are extremely versatile and durable too! Apart from the environmentally friendly aspect of our bags, they’re also socially sustainable. Our manufacturer really emphasizes social responsibility! They pay their employees well over the minimum wage and offer many care programs such as educational scholarships, personal finance classes, and health care clinics. I really believe that we sell the BEST hemp backpacks on the market.

 What has been the most interesting part of starting this company?

Our goal is to create a community of people who are passionate about sustainability and adventure. It has been an incredible experience to see the type of people who are attracted to our bags. They are people who care about the environment and want to cherish it and explore it in a respectful way. They are friendly and awesome! We are excited to build a platform that can support them. Something that helps them share ideas and meet new like-minded people.

What has been the biggest challenge in starting Pure World? Are there any stories that stick out to you?

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To me, the challenges are always the most interesting part! My first challenge was finding a replacement for our original manufacturer. Back in 2017, our bags were cool but their quality was just not quite where we wanted them to be. So after wiring money to half a dozen Nepalese manufacturers and receiving a ton of samples, we chose the manufacturer with the highest quality products and who offered the most employee support programs.

Secondly, facilitating community development has been a challenge. We spent a lot of time building a platform that allows travelers to document experiences as well as access a crowd-sourced database of other unique recommendations for off-the-beaten-path experiences. Unfortunately, servers and software development is expensive. Once our platform is robust enough to support users we are considering offering an access code with each of our Pure World Backpacks.

What does the future of Pure World look like? Do you have any goals or milestones you would like to achieve?

We are always moving forward! Right now we are looking to develop a carbon offset program. This would essentially mean that for every backpack purchased, Pure World would invest in carbon capture technology that would offset all of the carbon emissions associated with shipping and manufacturing the bag. Ideally, we could even take it a step further. Imagine the tagline “For every backpack purchased, we eliminate twice the amount of carbon created”.

Last question, favorite Pure World item?

We sold this one backpack called Purple Moose a while back. I took that bag with me on the most daring adventure of my life: a 10,000 KM solo backpacking trip from Paris to Bangkok. But it was never the specific style that made it special. It was special to me because of memories that I made with it.

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