The Journey of the ASHITA Diamond

Making every ASHITA jewelry purchase, the right one.

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Ever wonder how jewelry is made from start to finish? As consumers, most of the time we don’t know where the items we purchase come from or how they are made. However, now more than ever, we have an increasing interest in investigating the supply chain of our purchases, for ethical practices, quality, and sustainability. ASHITA is unique for many reasons, one reason being that the company is in complete control of every stage of the jewelry making process and ensures adherence to the highest standards throughout. A luxury jewelry company that handcrafts colorful, fine jewelry in New York City, ASHITA is eager to share its mission for providing ethically made, fair priced jewelry that sacrifices nothing in providing beauty in all of their pieces. 

ASHITA was kind enough to walk me through their jewelry process, from diamond mining to expert local craftsmanship, so that I can share what makes this company unique with my readers, so let’s jump right into it!

Step 1 The Mining

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ASHITA diamonds are hand selected by expert gemologists, who choose some of the best diamonds according to clarity, color, and carat. In terms of clarity, ASHITA uses VS diamonds, which are diamonds that are only just very slightly included. Their diamonds are also FG in color, meaning they are almost completely colorless, which increases their value. In regards to cut, the diamonds are ideal and the carat varies from piece to piece, depending on jewelry style. As partners with authorized sightholders, ASHITA is able to track the diamonds from mine to consumer, ensuring ethical practices. ASHITA also uses the Kimberley process, which is a recognized certification system that imposes extensive requirements on its members to enable them to certify shipments of rough diamonds as ‘conflict-free’ and prevent conflict diamonds from entering legitimate trade.

The ethically sourced 14-karat gold that ASHITA uses is mined in North America and is classified as Grade 1 Metal in quality and brightness. The karat number reveals how pure the gold is, meaning that 14-karats is 14/24 or 58.33% pure gold. The remaining components in ASHITA jewelry are alloys, which are infused to harden the naturally soft gold and make it last a lifetime. ASHITA even allows the option, upon request, to manufacture nickel-free jewelry, which is made from 18-karat white gold and palladium-alloy.

ASHITA is as much about quality as it is about purpose, which makes the environment also a priority in their process. ASHITA helps to reduce our carbon footprint by recycling any material waste lost during manufacturing.

Step 2 The Jewelry Making 

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ASHITA’s jewelry is designed and manufactured in Manhattan, New York, the city that also serves as inspiration for all of the company’s jewelry collections.   

First, ASHITA’s design team creates sketches of the jewelry, which are then prototyped and 3D printed before expert craftsmen get to work. ASHITA’s jewelers, who have over 200 years of experience, then handcraft all of the company’s incredibly beautiful pieces, which are minimalistic in design and brought to the next level with splashes of colored enamel. 

What makes ASHITA even more unique is that the company is able to cut out the wholesale and retail fees that are associated with jewelry buying so that the consumer can get the highest quality at the lowest price. There is no supplier, import tariffs, distributor, or storefront sales, which means that all of their jewelry is priced at a fair, direct to consumer price point. 

Step 3 Delivering on the Promise 

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After the materials are mined, the jewelry is designed, and all of the pieces are made, the decisions are left up to you, and ASHITA makes that decision a tough one, given all of the options available for you to choose from. 

You can purchase items for their latest Dream Collection, which features delicate pieces with sparkling diamonds nestled in between blush and baby pink, aqua, and coral enamel embellishments. Or, want something specially made for you? ASHITA offers custom styling sessions, where you can speak with a company representative to design a one of a kind piece. You can also shop one of ASHITA’s anklets, which is part of their ‘One to Love, One to Give’ campaign that, with every anklet purchased, all of the proceeds go towards sponsoring a prosthetic limb through Prosthetics for Change for someone less fortunate.

ASHITA is a part of every step in your jewelry’s journey to ensure you get the best value and quality the world has to offer, while keeping sustainability and ethics a priority. With a company that has every detail in mind, you can have comfort in knowing that any one of your choices will be the right one. 

There are so many options to choose from, why not take the ASHITA quiz to find out which piece ASHITA has chosen for you?


Use COLORFUL10 for $10 off!


Credit goes to the Gemology Institute of America for providing certain facts and figures.

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