Eat some cake! It’s time to celebrate!
Wow! We have come a long way haven’t we? Although I wanted to 100 things I learned from starting my blog- trust me that could easily be done- I decided to spare everyone the lengthy reading and narrowed it down to my most significant 10 learning points from this experience. Starting my blog was undoubtably one of the highlights of 2020 for me and I am so glad to have had the opportunity to share it with you all. I thought that this milestone was something to celebrate and I cannot wait for the next 100 articles. But for now, here is what I have learned.
1. The importance of starting and committing
I had the idea of starting a blog for a while, yet it was a professional mentor of mine who encouraged me to create an online profile for prospective employers to look at. Yes, that is the reason that my blog has a resume and I decided that, even though I have a job now, it still might be interesting for people to know a little bit about my journey. In such a tough job market, I was motivated to do anything that would help me stand out as an applicant and widen my reach to employers. I created not one, but two websites in the process and posted a few articles about my life experiences and professional takeaways. Little did I know that I would become so incredibly passionate about writing and sharing that we would still be here 7 months later! And employed! The reality is, however, I could have kept thinking about starting a blog, had it not been for one night that I took the leap to purchase a domain, roll up my sleeves, and start building the site. There is something incredibly important in committing to an idea and starting, no matter how much you think you know. If the interest is there, just go for it. You have nothing to lose and so much invaluable knowledge to gain.
2. Learning to continue regardless of readership or engagement
When I started the blog, just having one reader meant so much to me, I would think to myself “I can’t believe people are invested and engage in what I write!” It felt incredible. However, as time progresses, you naturally expect to see an increase in engagement, readers, followers, subscribers- whatever it may be. You begin to expect more, which can be crushing at times, especially when you have spent 5 hours on an article that you can read in 5 minutes, read by only 5 people. In summation, the process can become increasingly discouraging if you don’t see any progress. This taught me a couple of things. Firstly, to celebrate the little wins and sharing those milestones with others so that they can celebrate with you. I love to post on my Instagram about the interesting places that my readers are reading from- the best by far has been the Seychelles- or how many email subscribers the blog has reached. If you take the time to be grateful for every achievement- like this one!- it will make the process much more enjoyable and encouraging. Another takeaway for me was to reflect on why I was blogging in the first place. Although it started out with professional motives, it has become personally motivated, as I have come to learn how much I have a passion for writing, interviewing, sharing, making collages, and learning. If I remember that I am continuing on with my blog because of how much I love it, I am reminded that I do this for me, first and foremost, not for other’s approval or interest. If someone feels motivated or inspired by my writing, that is the cherry on top.
3. A plethora of new skills
Ok, when I said you would learn a lot by trying something new, I wasn’t kidding. Here are a few skills that I have honed or learned for the first time in creating my baby- I mean blog.
- Google Analytics and Google Search Engine
- Writing with style and voice
- Social media marketing
- Creating a newsletter
- Researching the best website hosts and softwares
- Photo editing
- Web design
- Phone interviewing
- Proofreading and grammar
- WordPress software
- Search engine optimization (SEO)
- Collaborating with companies to form partnerships
- Creating formal deck presentations
- Succinct interview note-taking
- Crafting my personal elevator pitch
- I am sure that I am missing a few here…
4. Human connection is central to my life
Without sounding too dramatic here, this blog has really saved my life. In late July, when I first started the blog, I was completely burnt out. I had spent everyday for two months applying for jobs and having networking calls. I was still mourning the loss of the last two months of my senior year and not being able to graduate on stage with my classmates. Most of all, I missed my friends and my professors. I missed my social job at the library, interacting with friends, acquaintances, and strangers everyday. I felt as though I had no purpose and no one to share my life with anymore. This blog changed that. I was able to motivate myself everyday to work on something that I could call my own and take ownership of. And, most importantly, I was able to interact with people again, from every walk of my life. On my blog, I have had the chance to feature friends that I have only just met, never even in person, to friends from my middle school and everyone in between. Whether it be phone interviews, through social media, or chatting online, it was such a pleasure to connect again in so many different ways. Sharing that on this platform has made it all the better.
5. Discovering my personal brand and written voice
Starting the blog has allowed me to really reflect on who I see myself as and facilitated a lot of self-discovery. I began to ask myself a lot of questions like “what content would I find interesting? What interests me? What do I like to read about? What is my personal brand? How would I like to appear to others online?” I also began to think about my written voice and who I identified as, as a writer. This process is continually evolving, yet really made me consider, in every decision, how I am able to put my best foot forward and who I want to be.
6. Pushing my boundaries of productivity, organization, curiosity, and creativity every day
Writing a blog post 3+ times a week has forced me to be incredibly organized in how I approach scheduling and writing my articles. This has led me to consider what days people engage with my posts the most, what my readers enjoy reading, and how I can consistently push the envelope in terms of content, whether it be in the writing style, photos, videos, music, and gifs that I incorporate into my articles. I am forced to constantly look for inspiration in everything and everyone that I meet. Every time that I begin to doubt my ability to come up with creative ideas for content, I look back on all of my articles and feel compelled to push forward no matter what. My friends have also been a support in helping to collaborate with me on articles to diversify the voices on the blog. I am forever grateful for everyone who has contributed in a big and small way!
7. Learning content strategy
In starting my blog, I learned how to constantly iterate and improve both my content, strategy, and processes. Here are some insights about my blog that I have gathered so far:
- Utilizing Google Analytics, Google Search Engine, and internal WordPress analytics, has helped me to decide what external platforms gain the most traffic to my site. Believe it or not, the majority of my readers come from LinkedIn!
- Learning about search engine optimization has been incredibly beneficial to me. Over the past two months I have averaged 12% of my website views as coming from search engines. This month I am on track for even more web clicks!
- Looking at trends on when to post. Looks like Monday at 10:00 am is the most popular time for readers on my blog.
- Looking at trends as to what content performs better than others, which, for my blog, tends to be business, entrepreneurship, and fashion related content.
- I have also evaluated what social media posts work better than others. Trust me, photos of people always perform the best!
8. Learning should be a joy versus a task
If you really love something, you are going to want to learn more about it and dive deeply into how to constantly improve and evolve. I find that this was a good learning experience that will help me for the future. If something feels like a chore, then it’s probably not a passion or intense interest. If you are someone who is looking to find a passion of your own, this is a good litmus test.
9. Better understanding current and future industry landscapes
Starting my blog and writing interesting content has forced me to be engaged in current trends, culture, news, and events. It has encouraged me to read more news, discover more insights, and speak with people that are industry experts to understand where the future is headed. Articles that have allowed me to take a deep dive into learning more about the complexity of our world have been some of my favorites, including this article on TikTok fame, this post about the future of modern luxury retail, and this piece on cryptocurrency banking. The world is a playground, so make sure to use the monkey bars!
10. I am capable of literally making something out of nothing
When the going gets tough, I just get tougher. I am able to create something of value out of the resources around me and that is pretty special. Just making lemonade out of lemons over here baby! Now you get out there too.