Running a Poshmark Empire with Tara Masjedi

I sat down with Tara to get the inside scoop on how she grew her Poshmark account into a business, racking up over 117,000 followers.

Many summers ago, when I started my Poshmark account, I had the dream of selling my entire closet and starting fresh. Little did I know exactly how hard that would be! Selling new or gently used clothing on Poshmark requires the skill and savviness that my good friend Tara Masjedi possesses. Tara and I were roommates during our BRIC study abroad program and have become close friends ever since. I vividly remember one of our first conversations together being about Tara’s Poshmark empire and how she has sold hundreds of items since signing up for the platform. I tirelessly pried her for information on how I could make my account as successful as hers- what was I doing so wrong that I couldn’t sell my middle school impulse purchases? I interviewed Tara on the blog so that you could get in on all of the advice she has given me over the years. You’re welcome in advance! Give her Poshmark-Instagram some love to keep up with her latest finds and scroll all the way to the bottom of this article for a little discount courtesy of Tara!


Hey Tara, tell us about yourself!

Hi everyone! My name is Tara Masjedi, and I run my own clothing resale business on many different platforms such as Mercari and eBay, but I primarily sell on the Poshmark platform!

Why did you start selling clothes online and how long have you been doing it for?

I started selling clothing online when I was 14 (in 9th grade) as a way to make money for myself so I could buy the things I wanted without the help of my parents. Independence has always been a big part of my identity and creating my own source of income was the best way to help me get started. Since then, it’s been 8 years that I’ve been selling clothing online!

What do you look for when you buy clothes to resell?

The first thing I typically notice or look for is brand. Once I identify a quality brand- which, in my mind, includes contemporary brands such as Vince, Rag and Bone, and All Saints-, I’ll examine the item to see if there are any signs of significant wear, stains, or holes. In addition, I try to pay a maximum of $10 per item I source. Most of the items I purchase are from the bins of consignment shops, which means they are priced by the pound, so I typically end up paying around $1-2 per garment.

Is sustainability and recycling old garments important to you?

Absolutely! With every garment I purchase secondhand, I know that I am helping to reduce the impact of the fashion industry. Fashion is the second-most polluting industry in the world and fast-fashion definitely exacerbates the environmental impact. I try to purchase as much as I can from sustainable brands such as Patagonia, but also work to repair garments that may not necessarily be as sustainable but can be given a whole new life with a little bit of TLC!

What do your margins look like?

It really depends on the type of garment that I’m selling, but I always break even with every item! I calculated a 570% average margin for the sale of all of my items. 

How have you grown your following?

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A lot of the growth I’ve experienced around my following is from consistently not only sharing my own listings but also sharing the listings of other sellers! If there are buyers who are obsessed with a specific brand- how I am with Lululemon and Tory Burch-, they will constantly be checking newly listed items under that brand. By offering low or reasonable prices for highly demanded brands, you can quickly grow your following and gain traction as more buyers develop interest in the other items you have listed. Also, specifically for Poshmark, I started selling less than a year following the inception of the app. 

How do the different sites that you use to sell your products compare to each other and which is your favorite?

The three platforms I mainly use to sell clothing are Poshmark, Mercari, and eBay. Poshmark is definitely the most fashion-focused platform, as it was created for the intent of reselling solely clothing and accessories, whereas on eBay and Mercari, you can sell anything you can think of. In terms of fees, Poshmark takes 20% of every sale, Mercari takes 10%, and eBay takes a 10% fee if your item sells plus a 3% fee from Paypal for processing the payment. I think each platform has its own pros and cons because the users on each vary. Sometimes I’ve tried to sell something on Poshmark for months, and, when I post it on Mercari, it instantly sells. I would say Poshmark and Mercari are pretty close for me as I have developed a following and have sold quite a bit on each platform, but eBay is definitely a website I am working to list more on.

What are 3 pieces of advice you would give to people interested in starting to sell clothes online?

One of the biggest things I’ve learned over the years is that, for resale, you need to remember you aren’t shopping for yourself; you’re shopping for the customer! There are times where I will look at something and think, I would never wear that, but you need to consider current trends and brands your customers are interested in. In addition, don’t feel defeated if it takes a while to make sales! There are times where I’ve gone weeks without making a sale, and then, all of a sudden, I’ll get a few orders! The key for the entire process is patience. Finally, I would recommend starting small if you’re interested in reselling. It takes a lot more patience than you think to list items, so start with a few pieces and then gradually expand- if you have the room for it!

What is your favorite brand or designer?

I have quite an obsession with Lululemon and Tory Burch! They are both such quality brands, and using these platforms also helps me find killer deals!

Where to find Tara:

Poshmark

Instagram: @tara.posh.candy114

Use code CANDY114 on Poshmark to get $10 off your first purchase!

Summer Fashion Picks with Nicholas Brown

What fashion moments Nicholas and I are loving this summer.

The first time I met my friend Nicholas the first thing that struck me about him was his unique fashion sense. Nicholas has an effortless way of incorporating his personal style with up and coming trends. He also has a way of flawlessly navigating different styles. When he came over to my house for Christmas dinner he wore an impeccable houndstooth suit jacket with a black turtleneck underneath and gold jewelry. But, I’ve also seen Nicholas in ripped jean cutoffs, high tops, and a simple white t-shirt. He can wear and style virtually anything, somehow making it his own. Nicholas is currently a student at the Fashion Institute of Technology in New York City and I cannot wait to see how he takes the fashion world by storm. To hold you over until that happens, Nicholas and I have collected some of our favorite summer fashion finds to share with you.

Ursula’s Pick

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The New Cold Shoulder

Get the look: Rosie Assoulin Thousand-In-One-Ways Wool-Cotton Sweater

This summer is all about mixing, matching, and combining loungewear comfort with outerwear flare. This sweater is just the right balance of the two that you can wear all year long.

Nicholas’s Pick

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A Classic High Top with a Twist for Adventure

Get the look: Run Star Hike

In 2020, Chuck Taylor by Converse continues to rock the streets with its classic high top silhouette. I say that this is a must-have, but nowadays who would want a plain black pair? The options are endless.

Ursula’s Pick

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A Statement Textured and Colored Arm Candy

Get the look: Jacquemus Le Riviera

This summer, I am loving a textured, colorful bag moment. This new arrival from Jacquemus is a must-have… but so is everything else in their L’ANNEE 97 collection.

Nicholas’s Pick

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A Top That I Couldn’t Leave Earth Without

Get the look: Second Skin Turtleneck Moon Top White

Slowly making its mark in the wave of pop culture is this moon top. Seen on your favorite celebs, this top can be sure to set you apart; putting you in an “it girl” circle.

Ursula’s Pick

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Matching Sets

Get the look: Khaite Indira Pleated Cotton Bra Top

I have found matching sets to be such a fun way to easily look put together. Now, with jacket and pants, tank top and culottes, and crop top and skirt matching options, there is a set for everyone out there.

Nicholas’s Pick

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Everyday Dainty Bling

Get the look: Shami Beloved Angel Necklace

In a time where fast fashion rules the market, it is easy to forget the other aspects of our outfits that keep us fresh besides a new top or jeans. Timeless accessories can easily turn a boring look into something more polished.

Ursula’s Pick

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Everyone’s Favorite Sunglasses, but Grown Up

Get the look: Tazi C1

Everyone loves a great acetate eye look, but some styles teeter on the edge of playing “dress up” and saying “I’m adulting”. These frames make it perfectly clear, we mean business.

Nicholas’s Pick

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Safe, Sassy, & Social Distanced

Get the look: Seamless Face Mask

Regardless of one’s stance on masks, I’d have to admit that finding one in a perfect nude is an easy way to correlate all your looks. No need to worry about that boring blue disposable mask when you can use this one for over 10 washes.

Ursula’s Pick

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Knit Me Everything

Get the look: THE UPSIDE Ezi ribbed cotton-jersey shorts

We want comfortable, we want soft, we want cute, and we want it now. With these knit shorts you can definitely accomplish all of those things for under $100.

Nicholas’s Pick

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Asymmetric Summer Knits

Get the look: Matériel Tbilisi Brown One Shoulder Tank Top

These fun tops have proved to be not only comfortable but pretty chic as well. Coming in my different styles and colors, these summer knits can easily vamp up your look, replacing those overworn graphic tees.

Ursula’s Pick

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Not too Big, Not too Small, Just Right

Get the look: Mejuri Bold Hoops

Gold hoops are everywhere this season but finding a pair that isn’t too big, too gaudy, or too delicate can be tough. This pair should do the trick!

Nicholas’s Pick

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Shady Sleek Side-Eye

Get the look: ASOS DESIGN 90s Rimless Square Glasses in Lilac Lens

This summer’s eyewear took a shady turn as the glossy rimless gradient sunny is a must-have in my wardrobe. The sleek silver hardware paired with the reflective finish and square shape can make anyone feel like they’re in Miami!