COO Sit Down: Ryan Laverty on Arist

The first text message learning platform that helps to rapidly train employees in a scalable way.

Ryan Laverty graduated from Babson College in May and has been working as the Chief Operating Officer for Arist, a company that he co-founded and began working on for 2 years now. Ryan has a passion for digital marketing, writing, and public speaking, which he has utilized in a Digital Marketing Internship at IBM and in coaching public speaking under his organization Learn to SpeakOut. Ryan has a passion for all things “start-up” and even was the President of eTower, a living learning community for student entrepreneurs at Babson. Fun facts about Ryan include that he is learning to play the piano, he is from Rhode Island, and he is a triplet!

So, what is Arist all about?

Arist is the first text message learning platform that helps to rapidly train employees in a scalable way. The company was named one of FastCo’s 2019 World-Changing Ideas and was a recent participant in Y Combinator’s Summer accelerator.

Just recently, Arist has raised a hefty $1.9 million dollars in funding and is continuing to grow within the new digital landscape. 

Michael Loffe, the co-founder and CEO of Arist first came up with the idea while doing non-profit work in a Yemen war zone. Michael brought his idea for Arist to Ryan, who was running the entrepreneurship community at the time. The two of them put their heads together in thinking about how learning could be done via text messaging. Through iterating upon their idea, the founders saw traction in corporate learning and training, especially for front line workers. Michael and Ryan found that corporate training involved a lot of passive video based learning, which required a considerable amount of work on behalf of the educator and employee. Arist simplified this system dramatically, disrupting convention entirely.  

All of these insights, however, did not come without much time and effort on the founders’ part. Ryan notes that one of the company’s greatest challenges was figuring out who to serve within their market. It seemed to professors and academics that this method of learning just didn’t appeal. This stumbling block allowed the company to figure out how much they would allow the product to adapt to the user or the user adapt to the product. After one year of hard work, the team decided that out of the creators, teachers, and corporations that were using the technology, to go all in on focusing on partnering with corporations. 

In order to prove their concept and to get investors on board, Ryan notes that his team worked with a software engineer to have a very basic version of the platform in order to test demand. The company was able to get by for an entire year with scrappiness and innovative thinking, integrating already existing platforms into one system to save time and money. After the company saw proof that people wanted to learn over text, the risk for investors was lessened and more people were more open to get on board- like Y Combinator! 

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Ryan mentions that being in Y Combinator’s Accelerator over this past Summer has been an incredible experience. Ryan stresses that he saw a lot of value in the accelerator’s emphasis on focus and clarity of thought as well as goal setting and holding your company to a higher standard. Y Combinator has an incredible set of mentors and resources for businesses that is unparalleled, a definite victory for the company being accepted into the program as a whole.

Another victory of Arist you might ask? Getting the first 5 customers, mentions Ryan, which were a few enterprise organizations. There was a lot of persistence in getting them on board and even getting that first conversation, Ryan cites. Having no previous experience in enterprise sales, Ryan mentions that there was a bit of a learning curve for him at the beginning- but all that learning definitely paid off. 

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In wrapping up our conversation, I got to ask Ryan what he envisions the future of Arist to look like? He mentioned that the company’s focus was primarily on continuing to streamline the product experience on the learner’s side as well as scalability and being able to continue to deliver with simplicity. Arist is spending a lot of time and effort on how to create courses better and faster, which may end up incorporating artificial intelligence at some point. All that being said, Arist’s main goal is to continue to focus on being a tool that empowers learning leaders first and foremost. 

Ryan is most excited to see what impact Arist has on the world and continuing to find and work with amazing people as their team grows. Providing opportunities for personal growth is extremely rewarding for Ryan and I have no doubt that the company will be able to influence great change as our world becomes both more digital and complex in the years to come. 

Joe Conforti on Life as an Artist, Activist, and Creator

When life throws you lemons, make art.

Joe Conforti originally dreamt of being an art teacher, initially majoring in art and education at the University of Richmond in Virginia. However, Joe changed his major to marketing and public relations, when he saw others becoming interested in the exciting world of business in the early 1980s. After graduating, Joe worked in advertising, one of his projects being designing toys for fast food restaurants. Life turned upside down for Joe in 1992, when he was diagnosed with the AIDS virus and was told that he only had 18 months to live. Quitting the corporate world, Joe knew that he needed to return to what he loves: art. After his partner gifted him a class at a local ceramic studio, Joe realized this was the push that he needed in order to start creating his own art again. 

Screen Shot 2020-09-18 at 6.55.08 PMJoe’s ceramic wall art

Joe frequently gave his art as gifts to friends, which even caught the eye of designer Donna Karan, who reached out to Joe to create pieces for her new home collection. Joe’s pieces were soon seen all over Barneys and Bendels in New York City- an artist’s dream I think! Keeping up with demand, Joe quickly got an art studio in SoHo and even began experimenting with wall mounted ceramics. Joe used the traditional Japanese Raku style in his ceramics, showcasing organic textures and colorful tones. Joe mentions that much of his art is inspired by the hectic pace and colorful landscape of New York City, a city he loves to call home. At the same time he was pursuing his art, Joe became heavily involved in the ACT UP movement, an AIDs activist group, as a street activist and cites the rapid improvement in the effectiveness of AIDs medications in helping him to continue to live and focus on his art. 

Joe’s art practice has changed dramatically over the course of his art career, the most significant change being in his medium, as he transitioned from ceramic to painting. Joe notes that he was gentrified out of his ceramic studio, as it was made into office spaces, and, shortly after, took a hiatus from his art to take a screenwriting class. Despite writing two screen plays, Joe missed the fine arts too much and enrolled in painting classes at the New School. Joe hadn’t turned from paints since, until this summer. 

Screen Shot 2020-09-18 at 7.00.12 PMMy favorite paintings from Joe’s Color, Order, and Choas collection 

In the earlier part of the year, Joe had planned on having a show called Color, Order, and Chaos and found a gallery that was going to show his latest collection in May. This collection of 14 paintings was inspired by today’s political climate in The United States, the textures and bright colors captured in his ceramics carrying over into these paintings. However, when the COVID-19 pandemic resulted in Joe’s husband losing his job, the pair packed up their New York City apartment and moved to Fire Island, a small island just off the coast of Long Island. In Fire Island, Joe and his partner sought some much needed space from crowded New York, but, unfortunately, Joe couldn’t fit his paints and canvases into the packing. Nevertheless, Joe found a new creative outlet- sculpture. Joe spent his quarantine building a 40 foot long beach sculpture out of driftwood he calls Serenity, which helped to bring Joe an incredible amount of peace during such a challenging time. On the island, Joe also held a gallery opening for his loyal followers, during which he sold almost all of his pieces from his Color, Order, and Chaos collection. 

When asked about the best piece of professional advice someone has given to him, Joe recalled the comment of a fellow marketer, who told him early on in his career to bring something physical for his audience to touch and see when giving a pitch. Joe credits much of his experience in marketing and sales to helping him tremendously in his art career, especially when it comes to selling his art. Joe mentions that the most important thing an emerging artist can do is just get their art out into the world in any way possible. When Joe worked out of his studio, among a community of artists, he sold significantly more than all of the art students in the lofts. Joe says that the difference between himself and them was that he was not afraid to go to the local coffee shop and give them pieces on consignment or even give his art away as gifts. Exposure for Joe was key to building a reputation in the New York art community and what he suggests other artists do in order to stand out.  

What about the future excites Joe? “Young people like you,” he says “the energy of young people to be able to change the world for the better excites me.” What excites me? The boldness and fearlessness of artists like Joe, who have chosen to pursue an unconventional path to paint the world a brighter place. 

Tom Carfora on Modern Retail Luxury

The new luxury shopping experience of 2020.

Tom Carfora has been in the luxury industry since 1990, starting off his career working at Bergdorf Goodman in New York City. Tom refers to his early career in catering to 5th Avenue’s matrons and socialites, a time when Bergdorfs was a hallmark institution for finding unique and special luxury goods for wealthy individuals. Over the course of five years, Tom would work in customer service, manage the shoe department, and work in personal shopping before he would leave Bergdorfs and transition into working at Cartier as the store manager in the Short Hills Mall for twelve years. After working in high end jewelry, Tom went to work for the luxury rifle company Beretta on Madison Avenue. At Baretta, he worked on developing a luxury clientele for their high end clothing line. Soon after, Tom would return to luxury jewelry in a new capacity at Chopard, working as the store’s assistant director. In his first two years, Tom has accumulated millions of dollars worth of sales, which he accredits to his passion for meeting new people and love for luxury jewelry. 

When asked about what he thought was the most important part of his job, Tom answers making people feel comfortable and not badgering the customer. His go to tactic is to let the customers know that if they have any questions he is there to answer them and not to be pushy or domineering. “Walking into a luxury store can be intimidating at times, but I try and not make it feel that way for my clients. I tell them all about the history of the company, offer them something to drink, and have them just look around.” For Tom, judging customers that walk through the door is off the table. A billionaire in ripped jeans could walk into any store, that’s just our culture nowadays. Casual is pretty universal, no matter what your socioeconomic status is. 

ezgif.com-video-to-gif (2)One change in the industry that Tom notes is the way in which consumers wear and purchase jewelry. In the early 90s, Tom cites that clients had extreme brand loyalty and would invest heavily in expensive, statement jewelry sets. Now, however, consumers are more willing to purchase a myriad of pieces from different companies. Tom mentions that he often sees American consumers, specifically, dawning a range of different brands on one wrist even, Cartier love bracelets and Hermés Clic H bracelets stacked side by side. That being said, Tom does mention that he has noticed more mature American buyers will tend to stick with their trusted brands and have more brand loyalty. Additionally, in the U.S., he has noticed that consumers purchase jewelry for everyday wear, the majority of it being delicate and small. Tom references how this might align with the more casual customs the U.S. has adopted over the years, where a dark denim might appear as “dressing up” and sweats are appropriate outerwear. Tom shared that the hot new jewelry designs coming from Rosanne Karmes’s company Sydney Evan are fun, edgy, and delicate, pieces that everyone is looking for nowadays. Apart from Sydney Evan, Tom has a tried and true love for Cartier and Chopard, especially Chopard’s Happy Diamonds collection. 

One of the toughest things about working in the luxury retail space now is low traffic and drawing people into stores to buy, Tom says. However, he does mention that e-commerce is blowing up. Surprisingly, many people will easily spend hundreds of thousands of dollars on jewelry online. Along with the hesitancy of going out in public spaces during the COVID-10 pandemic, Tom notes that such high levels of online jewelry buying may have something to do with the different policies companies have purchasing jewelry in-store versus online. Online at Chopard, for example, customers can get a full refund for a return, which is different from in-person store purchases. \When people do come into the Chopard store, however, Tom notes that they have already perused the company’s website, having done their research, and know exactly what they want to purchase. That being said, there is much less in-store exploration and moments of instant discovery. 

ezgif.com-crop (1)My last question for Tom was what he thought the future of the luxury industry will look like? Tom mentioned that, first and foremost, it would benefit luxury brands to stay true to themselves and what the brand’s history promises. Heavy discounting and coupon codes can dramatically hurt a brand’s image, especially a luxury one. If discounts can be avoided, they should be at all costs. Tom also notes that coupons and discounts within the luxury industry have contributed to buyers putting off their purchasing until the discounting occurs, which can have drastic implications. This is, especially, a popular practice for many department stores, like Neiman Marcus and Lord and Taylor, who are now seeing the effects of such regular product reductions- one of many factors of course. 

On the consumer side, Tom sees the modern buyer as a busy and fast-paced individual, who no longer has the time to meander into shops and browse. This consumer receives email promotions, online ads, and social media posts about products that lead the consumer into following the trail to their respective e-commerce marketplace. After a click of a button and oftentimes free shipping, in just a few days the customer finds their item right at their doorstep, never having to step foot outside their house. There just isn’t enough time in the day for most Americans to peruse, try on, feel, and experience. With fear around the pandemic contributing to the online shopping craze, it looks like this trend will follow into the future. 

Tom’s dream? To revert back to a time when there was more balance in work and life. Where people did make the time to dress up, take their time to shop, and immerse themselves in whatever they are doing. “People need to enjoy themselves more,” says Tom. To that, I couldn’t agree more. 

CEO Sit Down: Kai Han on Cardea

A company that is interrupting the traditional job search process one job at a time.

Finding a job is tough. Finding a job in today’s economy is even tougher. Cardea‘s entrance into the job search space couldn’t have been better timed, with new job seekers, like myself, eager to seek new and exciting opportunities. Having used many different job searching platforms, I consider Cardea to be one of my favorites, as the website’s user experience is incredibly intuitive and simple. I am so happy to have gotten the chance to interview Kai, Cardea’s CEO and a budding entrepreneur, on his new business and hope that you sign up to access the site too!


Kai! Tell us a little bit about yourself. 

Sure thing! I’m 22 years old, and recently graduated from the University of Oxford in June. I was born and raised in New York City, which unfortunately makes up about 55% of my entire personal identity. Besides my hometown, I also like talking about startups, sports, and anime.

What was the inspiration behind starting Cardea and tell us a little bit about the business?

I was looking for an internship last summer and found myself extremely frustrated with the process. I wanted to work in venture capital, and remember conducting an entire mini-research project just to find out where to apply. I often caught myself wishing that someone could just present me with a list of all the firms that were currently hiring interns in New York City. Talking to some of my friends, it seemed that everyone hated the process of finding the right places to apply to as well (particularly those who didn’t want to go the banking, big tech, consulting type of route).

Traditional job finding platforms really place the burden of discovery entirely on the user. You’re given a giant database of jobs and nothing but a search bar and some rudimentary filters to sift through all of those jobs. What ends up happening is an experience that feels extremely clunky, with low personalization and tons of irrelevant jobs being shown to users.

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Zooming out a bit, I’d say there are broadly two types of content platforms: Search (Amazon) and discovery (Spotify, Reddit, Twitter) based platforms. Search works really well when the user knows exactly what they’re looking for, whereas discovery is optimally suited when a user has a set of interests but doesn’t know the exact specific pieces of information they want. From that angle, jobs should really be discovery based, but they’ve been search products since Monster.com in the 90’s. We set out to build a jobs platform that prioritized highly curated discovery over anything else.

To do that, we curate Spotify-style “playlists” of jobs. These can center around anything, whether it’s something like “Fintech’s Top Startups”, “Breaking into Product Management” or even something like “Last minute internships for procrastinating students”. Users can explore our selection of playlists and follow the ones they like. Anytime a job is posted to one of their followed playlists it’s displayed in their stream tab, creating an intuitive and easy to navigate job finding experience. Once you’re set up with us, all you have  to do is occasionally check your stream, we’ll handle all the rest.

What do you believe the biggest challenge is in finding employment online?

I could write an entire essay on this question alone. There’s a lot of problems in a lot of different areas, but we’re focusing on the discoverability aspect of it. Studies have shown that over 40% of qualified applicants won’t apply to a job simply because they don’t ever see it. In this age of technologically connected societies, that’s a pretty jarring number.

How does Cardea stand out from competing platforms such as LinkedIn or Creatively?

At this current stage, we’re strictly focused on job discovery, rather than professional social networking. For both LinkedIn and Creatively, job search is a small part of their product, and it’s pretty easy to tell that from looking at their platforms (search bar, big database, low curation, bad filters). We think by directing our efforts to just one aspect of these types of larger horizontal platforms, we can deliver a superior experience that we can then be built further features off of.

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What has been one “high” and one “low” in starting Cardea?

Definitely a high was letting our first users onto the platform.  We’re still in the process of testing and building but that was the culmination of so much work and planning so that was a big moment. As far as lows, we initially had a solution for adding jobs to the platform that we quickly realized was impossible to scale, and that was definitely a tough pill to swallow. Thankfully, we were able to get our heads together and figure something out on the fly.

What are future goals or milestones you hope Cardea to achieve?

We’re viewing this next year as a “building” phase for us. We want to really build the best product possible without needing to rush that market. Thankfully we’ve generated enough user demand for us to continue to test and validate our ideas around. In that sense, I’d say our goals for the immediate future are making the people that do get access to our private beta extremely happy. To us, this looks like high engagement, high retention and positive word of mouth growth. While the initial signs have been encouraging, there’s a lot more we can do to get even better.

Cardea targets recent college graduates and junior level positions, why have you chosen this market?

It’s really a scaling issue. To handle the amount of content we’d need to pump out to service older candidates is something we can’t really do right now. That being said, I think the current model is well suited for anyone up until their 3rd or 4th job, at which point people are usually moving around strictly via word-of-mouth referral. We might actually be even better off for people a little later in their career, as they usually have slightly more market awareness and a better understanding of what they’re looking for in their next step. One thing I will say about the younger demographic is that our UX is something they’re extremely comfortable with. Our entire generation has become accustomed to the act of following niche content channels, then scrolling through a central feed that aggregates all of that content.

What features are you rolling out on the site in the near future that you are excited about?

We’re working on a lot of really exciting things. In the near term, we really want to beef up our core consumer offering. This means expanding into different industries, allowing users to favorite and save companies instead of just lists, bringing in a search aspect (that doesn’t take away from our core model), and revamping the entire design of the platform. In addition, we’re currently building a machine learning tool that should allow us to increase our volume of jobs by a significant margin.

What is your advice for recent graduates applying for jobs during the COVID-19 pandemic?

Don’t be discouraged! COVID-19 has hit businesses hard, but there are still plenty of companies hiring out there and plenty of positions that need to be filled.

In terms of how to go about the search process, you should have a few companies you’re particularly excited about, and at least begin to think about what it is you want to do with your career. We spend arguably the most amount of time in our adult life doing things for our employers, so finding companies that align with your goals, values and interests is crucial. There are a ton of companies out there that are doing really amazing work, you just need to find them.

 

Jenna Willis on being a Personal Trainer to the Stars

From actor to personal trainer, Jenna keeps fit and her clients fitter in sunny California.

Jenna Willis is a Jersey girl, born and raised, who grew up with three older brothers. With familial competition running deep in her veins, Jenna notes that athleticism was not a choice for her. While attending college, Jenna was the shortest Division 1 collegiate volleyball player in the nation, a credit to her natural knack for sports. However, Jenna involved herself in competitive sports as much as in theater and dreamt of becoming an actor one day. Jenna’s pursuit of professional acting led her to ultimately move to California to chase her dreams. 

Working as an actress in Los Angeles, Jenna never abandoned exercise and used it as a coping mechanism to deal with stress and anxiety. She mentions that exercise was especially crucial for her when she was dealing with a difficult break up a few years ago. Jenna began exploring strength training and lifting more during this time, which helped to strengthen her body and clear her mind. As Jenna’s career took off and she was able to book more jobs in TV and modeling, she noticed that she was also attracting greater attention in the gym. On three separate occasions, Jenna had fellow gym-goers ask her for help with fitness techniques, using machines, and targeting parts of their body. Jenna took this as a sign that all of her dedication to fitness had led to a greater purpose: helping others achieve personal success in their health and wellness journeys. 

Jenna BandsImmediately, Jenna signed up for a course to become a certified personal trainer. Soon after, along with auditioning and booking acting jobs, Jenna started to train clients on the side in 2017, getting paid for what she loves to do. A win-win I would say! Jenna credits hard work and preparation in enabling her to be successful in her personal training business as well as the support she received from her friends. Since she started personal training, Jenna’s business has been growing tremendously, capturing the attention of celebrities like Tara Reid, Lala Kent, and Liza Koshy, all of whom she has trained.  

What differentiates Jenna from other personal trainers? Not many incorporate the mind, body, and spirit as she does, Jenna says. Jenna is adamant about the fact that what you see on the outside is only a fraction of what is important. The true magic is when the mind, body, and spirit are aligned in terms of healthy and holistic living. Jenna also wasn’t shy to mention that she is a natural goofball that isn’t afraid to show people who she truly is in front of her audience. Like all of us, she pokes fun at herself and embraces the awkwardness that can come along with working out. “We are all growing together. Fitness is not perfection” she states during our conversation, an important reminder for all of us to take to heart. 

IMG_5995 (1)Even before the COVID-19 pandemic started, Jenna was doing virtual training sessions to people all over the world, which has made her exclusive transition to digital so smooth. Yet, Jenna notes that her biggest motivation in starting her newest program “Don’t Sweat It Alone” was her lack of motivation in the beginning of the pandemic. Jenna was having a hard time getting excited about doing her training and couldn’t imagine that if she couldn’t get up and do some squats, what others must be feeling like. As a result, Jenna made a promise to show up, not only for herself, but for her followers by going live on Instagram with her workouts. Jenna received such positive feedback from doing those sessions, which motivated her viewers to get out of bed in the morning, that she turned the Instagram Live sessions into a regular occurrence. Jenna has since formalized “Don’t Sweat It Alone” into a virtual fitness and healthy living membership and community that is all online. Jenna goes live three times a week within the community, with workouts that are tailored to working out home with minimal equipment. Jenna also ends every workout with a meditation and brings in nutritionists and experts from across the fitness spectrum to talk on the platform. If you sign up for the program get ready for sweaty selfies, free giveaways, and a lot of plank rows and squat presses- two of Jenna’s favorite at-home moves! 

What has been the most challenging part of starting this venture of personal training? Jenna mentions that there is always going to be road bumps, but it’s figuring out how to pave them. Every time you take two steps forward, be prepared to take five steps back, but be motivated enough to make the leap forward again. “Trust the process” is what Jenna says, a mantra that we can all use to benefit from.


Want to get in on all that “Don’t Sweat It Alone” has to offer?

Head to the website and follow her on Instagram

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Kate Sienko on Working in Publishing at Condé Nast

Even wonder what the day-to-day at Condé Nast looks like? Yeah, me too! Read all about Kate’s experience working for one of the biggest names in publishing.

When I tell you Kate and I got back, we go way back, having known each other for just over 8 years now! Kate is such an inspiration to me, having taken the working world by storm after graduating from Tufts University in 2017. She has worked on marketing campaigns for the magazines that we all know and love, including Vogue, GQ, and Glamour. Yes, you have 20/20 vision I wrote Vogue! An incredibly kind, driven, and hard-working, powerhouse woman, Kate has kindly offered to share with our blog community her experiences working at one of the biggest names in publishing. Take it away Kate!


Kate, tell us a little bit about yourself!

My name is Kate Sienko and I’m a twenty-something navigating the trials and tribulations that accompany adulthood in New York City. I work on the post-sale marketing team at Condé Nast, specifically producing branded content for brands such as Vogue, Glamour, Allure, GQ, Bon Appétit, and more. Prior to working at Condé Nast, I attended Tufts University and The Pingry School. 

When did you first start working in publishing and how did you end up at Condé Nast?

I graduated from Tufts in 2017 with degrees in English and Communications/Media Studies. Throughout my internships at Bustle and Time Inc. and college experiences, I connected with colleagues, mentors, and leaders alike, who shared insights and learnings about the media industry and continued to connect me with key contacts that would lay the foundation for my career at Condé Nast. 

Perhaps the most formative experience was a series of courses that I took at Tufts entitled “The Future of Magazines.” The instructor during my senior year was the most chic, sophisticated, and all-around brilliant woman who had worked at Condé Nast for many years (and was also an alumna of Tufts!) – as she spoke about the magic that transpired between the walls of Condé Nast and brought in guest speakers from the company that shared similar experiences, I knew that I needed to experience that for myself: to experience the power of storytelling so deeply with the brands I had loved my entire life.

I graduated without a job, as the media industry is different from other industries and often only hires within two (2) weeks of start date – but I worked diligently within my network of mentors, who connected me with the people I needed to know to interview and ultimately secure a job at Condé Nast during July of 2017.   

What was your first role at Condé and how does it differ from what you do now?

For the past three years, I have been on the marketing team at Condé Nast, specifically working with beauty clients such as L’Oreal, P&G, Johnson & Johnson, Estee Lauder, and many more. I was first hired as a pre-sale marketer and have since transitioned to a post-sale role. As a pre-sale marketer, I was the brains behind the idea, strategizing with teammates to craft stories across platforms: branded content, experiential, video, print, podcasts, and more. As a post-sale marketer, I am the quarterback working cross-collaboratively to bring campaigns to life. Internally, I partner with sales, talent, and creative counterparts to ensure that we produce the best content possible. Externally, I manage all communication with our agency and client partners to ensure that the creative vision is coming to life as it should. 

Although hard to pick a favorite between the two – I will say that I am tremendously fortunate to have learned about the campaign process from conception to completion so early on in my career. With this holistic experience, I feel well-prepared and poised to address anything that comes our way in the branded content production process. 

What is the most challenging part of your job?

No two days are the same – especially during quarantine. Every day brings a new insight, challenge, or ask and it’s my responsibility to keep everything going, no matter what. In post-sale, we are continuously problem solving (I often joke that I’m a firefighter), and no matter how difficult a situation may be, we always strive to be as positive and solution-oriented as we can in order to ensure the success of a campaign. From sourcing last minute product for a next-day shoot to learning back-end technical logistics for a virtual event to negotiating with edit and clients to achieve a balance of client + brand POVs, we do it all and apply our problem-solving skills to whatever is thrown our way.

What does a typical day look like for you?

During the pandemic, keeping to a routine has been key. My day-in-the-life goes like this: 



7:30 AM Wake up 

8:00 AM Work out with my mom (Monday & Wednesdays = Cardio, Tuesday = Arms, Thursday = Legs, Friday = Kickboxing) 

9:00 AM Start the work day while eating breakfast (eggs, Ezekiel cinnamon raisin toast, and fruit) and having coffee: read emails, write out the daily to-do list (I’m old fashioned), prep for meetings

10:00 AM – 5:30 PM Zoom Client and internal meetings to review status of current campaigns. (Some days we’ll have shoots – these are a full-day occasion!). Review rounds of creative and route for approvals. Although I do miss the serendipitous nature of the office and seeing familiar faces in the halls and elevator, I will say that my team and I have managed to be quite productive. (Note: As great as Zoom is, I am actively campaigning to bring the phone call back).

5:30 PM – 6:30 PM Walk around the neighborhood to get some fresh air  

6:30 PM Help my parents cook dinner. I’m extraordinarily lucky that both my mom and my dad are excellent cooks and we’ve been eating quite well these past few months. 

7:00 PM – 8:00 PM Dinner with my parents and my younger brother who is also home for the time being. Although I do sometimes feel like I’m 18 again living under my parents’ roof, I will say that I am cherishing this extra time we all have together as a family. 

8:30 PM – 10:00 PM Read or watch TV to wind down from the day. Recently finished reading The Interestings by Meg Wolitzer and watching Love on the Spectrum on Netflix – both excellent!



What is the most compelling project that you have worked on in your career?

The times that I have felt most alive during my time at Condé Nast have been at our tentpole events, such as Glamour Women of the Year and Teen Vogue Summit. They are a celebration of each of the brand’s ethos – who we are, what we stand for, and what we believe in. 

At Glamour Women of the Year, we honor the game changers, the rule breakers, and the trailblazers who have paved the way for women across the country and around the world in their respective fields. Over the past three years, we’ve honored: 

  • Megan Rapinoe
  • Margaret Atwood 
  • Greta Thunberg 
  • Emma Gonzalez and the women activists from the March for Our Lives movement
  • Tory Burch
  • Chanel Miller 
  • Yara Shahidi 
  • Kamala Harris (Fun Fact: I was her seat filler when she went up to accept her award!)
  • Viola Davis
  • The Women’s March Organizers

One of the most special moments from WOTY 2019 was when Chanel Miller accepted her award on stage. Glamour had named Emily Doe, the anonymous sexual assault victim a WOTY honoree in 2016, and unbeknownst to the team, she had been sitting in the audience all along, listening to every word. For Chanel to come forward to the world, and then later on the stage at Glamour Women of the Year to publicly accept her award was awe-inspiring. As she emerged on stage in her golden gown, she immediately received a standing ovation – and when she proceeded to recite her acceptance poem: “I Don’t Give A Damn” and there was not a dry eye in the house. I still get goosebumps thinking about that very moment and thinking this is what it’s all about.

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At Teen Vogue Summit, we engage in conversations and live workshops with leaders from fashion, politics, beauty, wellness, and activism for the next generation. I love being on the ground with these young people and hear firsthand what they’re doing in their own communities to change the future. At Teen Vogue Summit 2019, Demi Lovato made her first public appearance post–break and the energy in the room shook when she made her way to the stage. 

WOTY and Teen Vogue Summit are two of my favorite events of the year because the spirit of empowerment is absolutely tangible and awakens everyone sitting in the room to go out and do good for themselves, for others, and ultimately the world.

How has your role needed to adapt as a result of the COVID-19 pandemic?

The names of the game in media are speed, creativity, and agility – and this is true now more than ever. So much of what we do is people-driven – be it photoshoots, video shoots, events, traveling, or client dinners where we’re interacting, collaborating, and partnering with producers, directors, videographers, clients, talent, and more. And although things may look a little different now, the show must go on. And if there’s a will, there is always a way. 

In May, we worked with a client for Teen Vogue Prom and we filmed three videos with teenaged talent. Since this was the beginning of the pandemic, the shoot was entirely remote. We shipped product and equipment to the talent across the country and the director, producers, program managers, and clients all sat on a Zoom directing each talent as they captured their getting ready looks. The casting was incredibly important for this particular program because we needed to enlist talent that were skilled in capturing their own content – and they did beautifully! 

Teen Vogue Prom was the following week and we had the time of our lives. Teen Vogue was the first brand to publicly announce that we would host a “virtual prom” for high schoolers and we had exactly one month to pour all of our passion into the program to bring it to life. We curated an evening with hybrid programming, allowing time for attendees to hang out with other classmates from their schools within individual Zoom rooms – and then we would broadcast the national livestream that featured drop-ins from celebrity guests like Charli & Dixie D’Amelio, CNCO, Emma Chamberlain, Lily Collins, Madelaine Petsch, Chloe x Halle, Becky G and more. Nearly fifty members from the Teen Vogue team volunteered their Saturday evenings to “chaperone” the prom, work the back-end technical logistics, and create a night to remember for thousands of high schoolers across the country – all while dressed to impress. I even squeezed into an old prom dress!

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Most recently, we had a branded Vogue video shoot. Although finally able to get back on set, our video team had mandated strict guidelines to ensure the health and safety of both talent and crew. We were only able to have three people TOTAL on set – talent, director, and cameraman – (when there are usually 20+!) and thus took an incredible amount of preparation and coordination both before the shoot and during the shoot. On shoot day, the rest of the crew and clients dialed in from across the country, providing feedback while viewing the livestream link. 

As the mantra goes, teamwork makes the dream work –– and as we continue onwards in this new normal, it is as important as ever to have a team that is both conscientious and committed to bringing a vision to life, no matter the circumstances – and I couldn’t be more grateful to have just that.

If you could choose anyone or any company to work with, who would it be and why?

My dream client would have to be Nike. I grew up playing pretty much every sport – basketball, swimming, soccer, water polo – and the values of hard work, competition, perseverance, teamwork, and leadership have served as a foundation for all that I do, both personally and professionally. I grew up with a pinboard in my room with pages of old Nike advertisements from magazines and even today, they never cease to inspire, invigorate, and empower me to be the best version of myself. 

What is one piece of advice you would give to someone interested in working in publishing?

Change is inevitable. The media landscape is evolving every single day – and even over the past three years, I’ve experienced those shifts firsthand. Although countless headlines declare that “Print is Dead,” I’d argue that perhaps the more accurate way to position this is “Print is Changing.” The golden age of traditional publishing was marked by plentiful paging across books – particularly in September issues. I still have an archive of old issues of Glamour, Teen Vogue, Bon Appétit, Vogue and more – and some of them are as thick as phone books. While print issues may look a bit different now, especially with several titles shuttering their print editions (i.e. Glamour and Teen Vogue) – it’s important to understand that print is only one component of a brand. With the introduction of technology advancements across digital and social media, print is no longer the sole star of the show; each brand that we work on within the Condé Nast portfolio consists of print, video, articles, social, podcasts, events, and so much more. 

So yes, print is changing, but the tactile and immersive experience of print is so unique that print will never fully “die” in my opinion. As audiences and consumers alike continue to change how they consume content, we have a responsibility to continuously adapt and evolve to not only reach them, but perhaps more importantly, to resonate with them, too. 

What do you think the future of publishing looks like?

Mark my words: the future of media is bright. Print may be “changing,” but media and publishing are not going anywhere. The media industry is fueled by the power of storytelling – and as human beings, we crave stories that tell the experiences of ourselves and each other. My hope is that the media industry continues to work to be more inclusive, sharing real and raw journalism from people of diverse backgrounds – across race, ethnicity, religion, sexuality, identity – and that technology helps us tell these stories in the most innovative and creative ways possible.

The Other Ursula Dedekind

Leaving a legacy of elegance, beauty, resilience, and glistening gowns.

It may surprise many to know that I am not the first Ursula Dedekind, I am actually the second. I was named after my grandmother or “Omi” as my family calls her. My Omi lead an incredible life that I thought deserves to be shared, especially since her passing this past March at the age of 89 years old.

Omi’s story is one of perseverance, resilience, and strength, one that typifies the struggle of many immigrants in The United States. But, it is also a story of wonder, elegance, adventure, and style- a full life to say the least. My Omi immigrated to America in 1962 with her husband and my father from Lima, Peru, where my grandparents owned a children’s clothing store called Pepe Grillo. The reason for their departure from South America was as a result of simmering political tensions in the country, which they heard about while attending a dinner party. Instead of returning to Hamburg, Germany, where they were both from, my grandparents decided to immigrate to America, as my grandmother had a cousin who was willing to sponsor them- more adventure to await them.

My Omi’s first job was at Henri Bendel- which, at the time, was a high end fashion retailer- in New York City. At Henri Bendel, she made custom ready-to-wear clothing for wealthy clients. When her client base became big enough, she rented a space to work out of in Perth Amboy, New Jersey and established her own business as a couturier. A major inflection point in her professional journey was when her husband, my grandfather, passed away from a heart attack, while delivering clothing on a hot day in New York City. From that point, my Omi decided to shift her business into selling directly to companies, lessening the burden of having to work for individual clients. Omi’s main client was Leron, who she designed and made nightgowns and lingerie for. Having tired of the work, it was by chance that one day on the street she bumped into her old colleague Monica Hickey from Henri Bendel, who was now the bridal director. Monica told her that she should make wedding gowns and, without skipping a beat, my Omi returned to Henri Bendel, this time making bridal gowns under her own name Ursula D.

Quickly, Omi made a name for herself, transitioning her skill in making beautiful nightgowns into making stunning handmade wedding dresses that could be seen in Egypt, France, Italy, Japan, and South America, as well as in Saudi Arabian palaces- elegant designs that would be desired by brides around the world. Omi was particularly famous for making her signature handmade satin organza flowers featured at the dress’s shoulder line and her pearl embroidery. Some of my Omi’s most memorable clients include Spike Lee’s wife Tonya Lewis, James Taylor’s wife Kathryn Walker, Alison Becker, my mother, actor Charlton Heston’s daughter, former Georgia Senator Sam Nunn’s niece, as well as many American socialites and even international royalty. She also made the bridesmaids dresses for Maria Shriver’s wedding who married Arnold Schwarzenegger in 1986. Yet, arguably, one of her most famous designs was for Vera Wang, known today for her own wedding dresses. Vera Wang wore a dress custom made and designed by my Omi when she married Arthur Becker in 1989. Wang’s dress- which weighed an astonishing 45 pounds- was made from pure silk satin and french lace and with hand embroidered pearls and Austrian crystals overlaid. A truly stunning dress for Wang’s big day.

My Omi loved the beauty, artistry, and creativity of making her gowns in addition to the connection it allowed her to have with others. She also enjoyed the challenge of customization, having her clients be able to design along side her their dream wedding dress. That challenge, however, did not come without a considerable amount of hard work. My father notes that she remembers Omi staying up late every night after dinner, working at the sewing machine on embroidering pieces. For her, the work was labor intensive and required extreme detail and care on her part as the designer. Deciding to retire in 1997 from such a hectic pace, Omi stepped away at the height of her career, when she was most familiar with the fashion trends and practices of the time, before wedding styles changed radically into slinky, strapless designs. However, I was happy to have grown up with her at every event, recital, and family holiday.

I will remember my grandmother for many things: her subtle German accent, impeccable style, hard working nature, and beautiful gowns. But most of all, I take away from her an awe inspiring perseverance. My Omi’s journey towards becoming a couturier for the “who’s who” did not come without its obstacles, patience, and hours of diligent work. From overcoming living through World War II as a child, to uprooting her life and living in South America, to finding a new home in The United States, my Omi learned how to navigate extreme uncertainty with grace and poise.

One day in the future, when I walk down the aisle in the dress that Omi made for my mother when she married my father, I will beam with pride, happy to know that she is with me on one of my most important days. Right by my side, as she should be. How she would have wanted it to be.

CEO Sit Down: Hayoung Park on HYP

A company revolutionizing exclusive releases: HYP, started by CEO Hayoung Park for the world.  

So, what’s all the hype about? I’ll tell you! HYP, a company started by CEO Hayoung Park, was recently unveiled to the world this summer, causing a stir among the limited collectors of all things street wear. HYP is an online bidding platform that partners with brands for exclusive release auctions. So far, the company has hosted extremely rare items, like a one of a kind pair of Nike “Stay Home” SB Dunk Low Pros in a custom hazmat box and a tie-dyed Supreme Box Logo Sample, which sold for a shocking $52,000. There are many things that are unique about the platform, one of them being your ability to see who is bidding live and their respective Instagram accounts, so you can really flex in front of the world. HYP has already been featured on Complex, Highsnobiety, Hypebeast, and Nice Kicks, making a splash right out of the gate. If this is what only a month of releases look like, we are truly in store for a wild ride. I have the privilege of knowing Hayoung personally, allowing me to get the low down on all things HYP to share with you. Let’s jump in.


So Hayoung, how did HYP first start? How did this idea grow into a business?

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It all started when I was 12- I was obsessed with basketball and thought I needed the Jordans to play better. Unfortunately, my mom wasn’t willing to pay for any of the sneakers, so I had to make my own money. A friend of mine was willing to sell me a pair of his Jordan 6 Oreos for way under retail – for $50, but before I borrowed the money from my mom, I had a buyer for that pair as well as sellers and buyers for two other pairs that I would buy that day. After my first day of reselling sneakers, I made $150 dollars in profit, paid my mom back the $50 with $1 interest, and grew my collection to a little over 300 pairs in the next four years. 

In doing this, I realized that brands have been innovating on product for as long as they’ve been around, but the way they price and sell the goods has remained stagnant since the beginning of mass production. It’s been a flat price in an attempt to capture a volatile market. It also physically was not able to capture any of the additional value created in the aftermarket because that was passed the brand’s point of capturability. I started to play around with the idea in early 2019 and officially started working on HYP in July 2019. At first, I pitch it to a couple of friends who were a bit doubtful that it was going to work, but I had the opportunity to pitch to a few major brands like Prada, Louis Vuitton, and Supreme, and got some really great feedback. I took the points of concern and the wants of the brands and formatted to what it is now, which is: HYP, the social bidding platform for exclusive releases. On HYP, users link their Instagram to compete and show off in front of the world for exclusive release auctions in fashion, collectibles, and art.

What has been your biggest challenge in starting the company?

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The biggest challenge in starting the company has been finding a way to shortcut the Catch-22 that is consumer platforms. In order to get the brands to get the cool releases, you need the consumers and you need the demand side. But in order to get the demand side, you need the cool releases and you need the cool brands. We found a way to shortcut that by finding and working with the artists who were really cool and hyping up the first release. We knew that the platform would hyper concentrate and show demand to encourage other people to bid as well, and it worked pretty well! Our biggest challenges are finding cool releases and brands to work with as we curate the next batch of HYP releases to elevate both the HYP brand as well as brand partners. 

What advice do you have for anyone looking to start a company in today’s climate?

For anyone looking to start a company today’s climate, I honestly think it’s a better time than ever to start a company because a lot of the traditional incumbent companies are short on cash and they’re not as agile as startups. I think there’s a lot of room, especially now for startups to take over different niches that the bigger brands can’t quite adapt to because of COVID-19 restrictions or because they’re really really short on cash.

What is a collaboration that you have dreamed of doing?

A collaboration that I dream of doing is with Daniel Arsham. I think he’s a great artist and I think he really understands consumer sentiment and is great at balancing the past, current, and future. 

What about today’s culture makes HYP attractive to consumers?

Humans have been showing off to other people they see during the day forever. Recently, we’ve been showing off to our friends on Instagram. I think the next logical progression is showing off in front of the world, amplifying the feeling of walking in the mall with designer shopping bags in your hands. There haven’t been any digital equivalents to that feeling, and I believe HYP provides just that on an even more elevated scale. 

You’re quite fashionable yourself, what are some of your favorite brands?

My favorite brands are Thom Browne and APC. I recently started dressing more minimalist as I stopped wearing streetwear while optimizing my wardrobe for meetings. I have to dress more mature and elevated, so I started to invest in pieces that are a bit more sophisticated than Supreme, Bape, and Off-White. I still love those brands though.

What piece of advice have you received that you would give to others?

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The piece of advice that I would give to others is just to send it. No one knows exactly what they’re doing at the end of the day, as crazy as that sounds. I realized that you can’t learn to swim without getting in the pool and that you can’t learn to swim by reading a textbook. If there’s a project that you want to work on or a question that you want to answer, just go out and try to figure it out, try to take that first step because that’s always the hardest. When you do take the first couple of steps, find more reasons and motivations to take the next few. Also – stay (mentally) young and creative. Have fun.

 I know it’s top secret, but could you give us any clues as to what future releases HYP is going to be having?

For future HYP releases, we want to do collaborations that no one saw coming that strangely make sense. I think the fun is putting shit together that isn’t meant to be together and having that work & look great. From animal plush dolls to porcelain sculptures, we’re considering all of it. 

 

CEO Sit Down: Wes Woodson on thehidden

Read all about how Wes built his own clothing brand around inclusivity and acceptance to help inspire everyone to live life boldly uncovered.

Everyone has feels, at one point or another, that they want to hide. In high school, I wanted to hide for many reasons, one of them being my bad acne. I couldn’t look people in the eye when they spoke to me, I tried to cover my blemishes with my hair, and scratched at them, only to make things worse. For Wes, it was a skin condition and his inability to “fit in” with any circle of friends. Instead of feeling defeated, however, Wes felt inspired, creating a line of clothing that motivates everyone to live their truth, unhidden. thehidden has now grown into a full range of clothing as well as moved into the realm of content development. I sat down with Wes to get the complete run down on how his business has flourished over the years.


Wes, tell us about yourself!

Sure! My name is Wes Woodson and I’m the founder and chief storyteller of thehidden company. Recently, I have graduated from Babson College- where you and I met haha. In my free time I like to write, listen to music, and walk my malti-poo Bentley. Oh! And my favorite color is red. Always have to mention my favorite color in intros.

What was your inspiration for starting your clothing company thehidden?

 I honestly love this question! The inspiration behind the brand actually stems from my personal experiences growing up feeling too white for the black kids and too black for the white kids. It was this feeling of being misunderstood, lonely, as well as my diagnosis of my rare skin condition, which led me to “hide” the parts of myself that I was ashamed of. This included the skin condition, which caused white spots to appear on the surface of my skin. However, I wanted to build a brand that would inspire kids (like me) to never hide who they are and truly accept themselves; which defines the name “thehidden” but also explains our iconic logo. I wanted to empower those who feel hidden to never hide who they are. 

What is the mission and goal for your business?

The mission of thehidden company, which now houses our clothing label (thehidden) and our content development arm (thehidden Project), is to use the power of storytelling through merchandise and original content to empower our generation to never hide who they are. My goal with thehidden company is to empower 1,000,000 unique individuals to be their true selves unapologetically.

Why hoodies, t-shirts, and shorts to help spread the message of acceptance and inclusivity?

Back at it again with the great questions! So growing up, I always wanted to wear the streetwear brands everyone would rock- Supreme, Palace, Obey, etc.-but I couldn’t afford them. More importantly, I wanted to build a brand that not only empowered people but helped them express who they are as well. So, when thinking about these two things, making clothes with messages of acceptance and inclusion made sense because that’s how people express themselves: by the clothes they wear. 

What has been the most challenging aspect of your company’s journey?

Truthfully, the most challenging aspect of my company’s journey has been dealing with self doubt and anxiety. Every time I release something, or do interviews like this, I want the world to see thehidden company for what it is: a company started by a kid trying to help others not feel the way he once did. Of course, doing anything entrepreneurial or risky can create a level of anxiety. However, the hardest part for me has been trying to find a way to channel that anxiety into a positive force to propel the brand forward.

How has thehidden changed your perspective on life?

I used to think people fell in love with “images” or ideal lifestyles. Through thehidden I’ve found that the real beauty is becoming comfortable enough with your flaws to share them. I guess what I’m trying to say is that I’ve learned that there’s power in being authentic with yourself and with those around you.

Are there any personal testimonials from your customers that stick out to you?

Yes! I remember when I first launched the business, I had written my story through a medium blog post. Turns out, someone had shared the blog post with their mom who has the same skin condition as I do. The daughter, who shared the post, purchased two hoodies. One for herself and one for her mom. She ended up writing to me to tell that her mom had been battling depression after receiving her diagnosis, but felt less alone reading my story. 

That is what it’s all about. Those are the types of interactions I live for. 

What does the future of thehidden look like?

The future is looking bright! Like I said, I’ve always wanted to build a brand that is known for talking about real things instead of just selling clothes. Therefore, in the next few months we will be releasing new products that have never been seen before as well as other cool pieces of original content dedicated to something near and dear to my heart: mental health. No matter what, though, our mission is still the same. 

Lastly, favorite merch item?

Okay this is tricky! My favorite merch item, prior to this interview, was the Adore hoodie. It’s a black and white camouflaged hoodie that’s super comfortable. However, at this time, my favorite merch item hasn’t been released yet! (Ooo! Cue the suspense!).

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The Adore Hoodie


Where you can find thehidden:

www.thehiddenco.com

@thehiddenco

www.weswoodson.com

Running a Poshmark Empire with Tara Masjedi

I sat down with Tara to get the inside scoop on how she grew her Poshmark account into a business, racking up over 117,000 followers.

Many summers ago, when I started my Poshmark account, I had the dream of selling my entire closet and starting fresh. Little did I know exactly how hard that would be! Selling new or gently used clothing on Poshmark requires the skill and savviness that my good friend Tara Masjedi possesses. Tara and I were roommates during our BRIC study abroad program and have become close friends ever since. I vividly remember one of our first conversations together being about Tara’s Poshmark empire and how she has sold hundreds of items since signing up for the platform. I tirelessly pried her for information on how I could make my account as successful as hers- what was I doing so wrong that I couldn’t sell my middle school impulse purchases? I interviewed Tara on the blog so that you could get in on all of the advice she has given me over the years. You’re welcome in advance! Give her Poshmark-Instagram some love to keep up with her latest finds and scroll all the way to the bottom of this article for a little discount courtesy of Tara!


Hey Tara, tell us about yourself!

Hi everyone! My name is Tara Masjedi, and I run my own clothing resale business on many different platforms such as Mercari and eBay, but I primarily sell on the Poshmark platform!

Why did you start selling clothes online and how long have you been doing it for?

I started selling clothing online when I was 14 (in 9th grade) as a way to make money for myself so I could buy the things I wanted without the help of my parents. Independence has always been a big part of my identity and creating my own source of income was the best way to help me get started. Since then, it’s been 8 years that I’ve been selling clothing online!

What do you look for when you buy clothes to resell?

The first thing I typically notice or look for is brand. Once I identify a quality brand- which, in my mind, includes contemporary brands such as Vince, Rag and Bone, and All Saints-, I’ll examine the item to see if there are any signs of significant wear, stains, or holes. In addition, I try to pay a maximum of $10 per item I source. Most of the items I purchase are from the bins of consignment shops, which means they are priced by the pound, so I typically end up paying around $1-2 per garment.

Is sustainability and recycling old garments important to you?

Absolutely! With every garment I purchase secondhand, I know that I am helping to reduce the impact of the fashion industry. Fashion is the second-most polluting industry in the world and fast-fashion definitely exacerbates the environmental impact. I try to purchase as much as I can from sustainable brands such as Patagonia, but also work to repair garments that may not necessarily be as sustainable but can be given a whole new life with a little bit of TLC!

What do your margins look like?

It really depends on the type of garment that I’m selling, but I always break even with every item! I calculated a 570% average margin for the sale of all of my items. 

How have you grown your following?

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A lot of the growth I’ve experienced around my following is from consistently not only sharing my own listings but also sharing the listings of other sellers! If there are buyers who are obsessed with a specific brand- how I am with Lululemon and Tory Burch-, they will constantly be checking newly listed items under that brand. By offering low or reasonable prices for highly demanded brands, you can quickly grow your following and gain traction as more buyers develop interest in the other items you have listed. Also, specifically for Poshmark, I started selling less than a year following the inception of the app. 

How do the different sites that you use to sell your products compare to each other and which is your favorite?

The three platforms I mainly use to sell clothing are Poshmark, Mercari, and eBay. Poshmark is definitely the most fashion-focused platform, as it was created for the intent of reselling solely clothing and accessories, whereas on eBay and Mercari, you can sell anything you can think of. In terms of fees, Poshmark takes 20% of every sale, Mercari takes 10%, and eBay takes a 10% fee if your item sells plus a 3% fee from Paypal for processing the payment. I think each platform has its own pros and cons because the users on each vary. Sometimes I’ve tried to sell something on Poshmark for months, and, when I post it on Mercari, it instantly sells. I would say Poshmark and Mercari are pretty close for me as I have developed a following and have sold quite a bit on each platform, but eBay is definitely a website I am working to list more on.

What are 3 pieces of advice you would give to people interested in starting to sell clothes online?

One of the biggest things I’ve learned over the years is that, for resale, you need to remember you aren’t shopping for yourself; you’re shopping for the customer! There are times where I will look at something and think, I would never wear that, but you need to consider current trends and brands your customers are interested in. In addition, don’t feel defeated if it takes a while to make sales! There are times where I’ve gone weeks without making a sale, and then, all of a sudden, I’ll get a few orders! The key for the entire process is patience. Finally, I would recommend starting small if you’re interested in reselling. It takes a lot more patience than you think to list items, so start with a few pieces and then gradually expand- if you have the room for it!

What is your favorite brand or designer?

I have quite an obsession with Lululemon and Tory Burch! They are both such quality brands, and using these platforms also helps me find killer deals!

Where to find Tara:

Poshmark

Instagram: @tara.posh.candy114

Use code CANDY114 on Poshmark to get $10 off your first purchase!